Mash Direct to your Door


You asked and they have delivered, Mash Direct are excited to launch their ecommerce site bringing their award-winning vegetable side dishes direct to your door.

The County Down based farming enterprise are pulling out all the stops taking vegetable preparation to a new level of convenience. You can now order their farm fresh vegetables from the comfort of your own home and have it hand delivered to your door. Having control over the farm and the factory, the busy lifestyles of the Hamilton family sparked the need to create a buying opportunity for those who struggle to buy from the supermarket every week. From traditional favourites to more contemporary dishes, their range offers something for everyone and is 100% Gluten Free with no artificial nasties. Getting your five a day has never been so simple!

Mash Direct are passionate about growing heritage varieties of vegetables that are steam cooked to perfection to retain the flavour and nutritional content of the vegetables as well as replicating the taste and texture of homemade food. As part of their ecommerce launch, they will be selling ‘Mash Boxes’ which are made up of a selection of their products to complement all eating occasions, providing optimum value and convenience. Whatever your appetite and occasion, you can trust Mash Direct to get it right.

Chief Operating Officer at Mash Direct Jack Hamilton said ‘Busy lifestyles are now influencing buying decisions and more and more families seek convenience in their meal prep but don’t want to compromise on taste, quality and nutrition. By creating an opportunity for consumers to purchase online, it will save even more time for families, elderly and young professionals across the entire week. We are very excited to kick start our ecommerce site across Northern Ireland and soon to make it available across the UK.’


Notes to Editors:

You can place an order at and enjoy 50% off your first order by using the code MASH50 (T&C’s apply and orders are only available to Northern Ireland)

Mash Direct is an independent, family owned farming enterprise launched by Martin and Tracy Hamilton and their two sons, Lance and Jack in 2004 at their family farm in Comber, County Down. We grow and produce over 42 quality, convenient ‘field to fork’ vegetable and potato dishes ranging from Mashed Potato to Croquettes which are 100% Gluten Free and free from artificial colourings and flavourings. These are sold in major supermarkets including: Hendersons, Musgrave, Asda, Tesco, Sainsbury’s and independents.

The company were voted the UK’s #1 Branded Supplier in Fruit, Veg and Salads by a poll administered by The Grocer in 2018 and have a total of 21 Great Taste Awards to date.

Suitable for microwave and oven heating, the Mash Direct range is available to retail, foodservice and food manufacturing throughout the UK, Ireland, Middle East and beyond.