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Mash Direct Seek Greener 2019

Our New Year’s Resolution - to move away from black plastic by St. Patrick’s Day 2019.

Mash Direct crack down on our use of plastic as we embark on our New Year’s resolutions for 2019 with a fresh green start.

Many people at this time of year will be looking to their greens for a fresh and healthy start to 2019.  On the farm here at Mash Direct, we have plenty of vegetables all year round and so we are committing to going green in another way that will go long beyond January - we will be removing all of our black packaging by St. Patrick’s Day.  This will remove over 240 tonnes of black packaging from the food system every year.

In addition to this, we will be extending our commitment to keeping all of our range palm oil free.

In 2018, we achieved our goal of eradicating palm oil from our products in light of the issues surrounding deforestation.  We reformulated the recipe of our Chilli Baby Bakes to remove palm oil and continue to enforce this rule across our new product development.  In 2019 we are aiming to remove all black plastic from our packaging by April, years ahead of the targets set by many major supermarkets.

Being the farm and the kitchen we are in a unique position as we have direct control over our entire range from farm to fork creating one of the most vertically integrated supply chains in the ready meal sector.

Our pledge is that we will move our vegetable side dishes to environmentally friendly trays which can be fully recycled as opposed to the previously used black trays. These cannot be sorted by the optical sorting systems used in plastics recycling and as a result, black plastic packaging commonly ends up as residue and is disposed of in landfill. By moving to fully recyclable trays we are improving Mash Direct’s environmental footprint as well as contributing to the long-term health and prosperity of the Food and Drink Sector.

At Mash Direct we have responded to the consumer requests for Vegan products which offer both environmental and health benefits. We have been carefully crafting the recipes in the kitchen to bring two new Vegan vegetable side dishes to market by July 2019 including Vegan Mashed Potato and Vegan Carrot & Swede.

Chief Operating Officer at Mash Direct, Jack Hamilton said, “With a new year, what a better time to start thinking about the healthier option for the planet.”

ENDS

Notes to Editors:

Mash Direct is an independent, family owned farming enterprise launched by Martin and Tracy Hamilton and their two sons, Lance and Jack in 2004 at their family farm in Comber, County Down. We grow and produce over 42 quality, convenient ‘field to fork’ vegetable and potato dishes ranging from Mashed Potato to Croquettes which are 100% Gluten Free and free from artificial colorings and flavorings. These are sold in major supermarkets including: Asda, Tesco, Sainsbury’s, Morrisons and Waitrose.

The company were voted the UK’s #1 Branded Supplier in Fruit, Veg and Salads by a poll administered by The Grocer in 2018 and have a total of 21 Great Taste Awards to date.

Suitable for microwave and oven heating, the Mash Direct range is available to retail, foodservice and food manufacturing throughout the UK, Ireland, Middle East and beyond.

See the full list of products at: https://www.mashdirect.com/range/